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THE INSIDE STORY
We produce artwork specifically composed to deliver an impression that your intended reader can relate to. A book cover is a form of advertising. Like all ads, it needs to do more than just look good, it needs to tell a story. At a glance your cover needs to give the reader an overall feeling of what the book is about. A professional thoughtful design combines color and composition elements to create a relatable impression that will set you apart from the crowd.
Even publications not developed for general consumption should be designed with the intended readers in mind. For commercial publications your design should also translate well to other media like promotional print, web or even TV. A designer should have an understanding of composition, color palettes, typography, graphic styles and when it all comes together the message that it will convey. It’s also extremely important to have an understanding of printing and pre-press issues for a smooth seamless experience.
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Formatting is a one time expense and a crucial part of your book investment. A book cannot be published without first being formatted. Like in any profession, there are tools and expertise that are above anything available to amateurs and it really shows in the final product.
The art of good composition and layout is based on the way the brain processes information. This is why certain fonts offer less eyestrain and a smoother reading experience. These are the fonts you may have noticed that are most commonly used in books, magazines, newspapers and other publications.
Most Importantly the page layout of your book is what will give it that polished, professionally published look. It's almost always best to stick to the standards. Over the years many test have been conducted by the publishing industry to determine the best visual parameters for both readability and retention. Page composition, like every other aspect of visual concepts, should incorporate certain elements of philosophy, art and optical science.
Reading a book with amateur formatting is like listening to off-key music—readers may not be able to put their finger on it, but it feels wrong. Book readers have come to expect certain formatting standards and layout conventions.
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We design covers from scratch. We don’t believe in lazy designs and we never use templates. We treat each project individually. As designers we take into account your intended reader and try to create the best possible book cover for your audience.
Whether your project is for children or seniors, a good eye-catching design concept is something that you can always build on to develop a complete integrated marketing strategy for your book.
That means your print, online and other marketing materials can all use the same basic design concept. Nothing creates greater recognition than having design continuity in all of your promotional materials! We believe your book cover should have an impressive look that you can incorporate into just about anything.
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Your cover can become
Posters
Direct Mail
Bookmarks
Audio Books
Business Cards
Website Graphics
Video Footage
Presentations
. . . and more
Publication by Cavario H.
This is an example of a paperback cover with side panels, a collaborative design with the creativity of the author and Diwang Valdez & Derrick Murray